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Developing your IFP, AI business trends, and YouTube Shorts SEO

Your 5 minute video trends and marketing update.

Video Signals

Reddit’s a hot mess and Pixar’s new film had its lowest opening (sorry, I contributed to the lack of box office success).

But we get a new Wes Anderson film (though David Yeoman, Anderson’s longtime cinematographer, isn’t into the Wes Anderson TikToks).

btw - we’ve opened up our free community to new members. If you want to level up your video skills and connect with other founders and marketers, come join us!

5 Links

🗂️ Want your content to resonate with your audience? You first need to develop your IFP, or Ideal Follower Profile, a concept created by Justin Welsh.

Your Ideal Follower Profile (IFP) is the kind of person who’ll get the most value from your content, ideas, products, and services. It’s the person who’s going to want and need exactly what you’re creating & selling.

🤖 Jasper released an AI in Business Trend Report. About half the respondents use some sort of text-writing tool while only a quarter are using image generators.

🎥 Meta released a report on the effectiveness of video ad campaigns (like Reels). They found their ads generated a 30% better return on ad spend than TV ads.

👾 Get ready for AI in video games. This demo from NVIDIA shows a gamer interacting with an NPC (non-playable character) and the NPC responding in real-time thanks to AI generated dialogue.

🦩 Google’s Flamingo language model is being used to generate descriptions for YouTube Shorts to help with discoverability (and searchability - we’re always bullish on video SEO).

3 Tools

These tools are from our sponsors, which help make this newsletter and our videos possible. Even though it’s paid placement, they’re really great products - many of which we used before they became sponsors.

📮 Metricool ► Easy yet powerful social media scheduling and metrics dashboards.

📺 OpenReel ► No fuss video creation, great for marketing videos

🔒 Vestigit ► Secure and protect your video content

🪧 Adspective ► Use AI to dynamically place ads and products in existing videos and photos

🗄️ MASV ► Transfer large files and folders fast

Some more awesome gear that we saw at NAB.

New Sennheiser mic. Designed for video. Easy to use but with more control over settings (and different bandwidth) than the AVX.

Need a powerful computer for heavy-duty video processing? Puget Systems will make it. Plus a chat on the future of AI generated videos.

Some new accessories for Ronin’s wild Flex camera.

1 Tactic

Storytelling isn’t just a fun way to package a message.

Stories help your message stick. Backed by science.

Here’s an excerpt from the excellent book Stories That Stick, where neuroscientist Paul Zak explains the power of stories:

Oxytocin in the brain, which is elicited by story, also activates another circuit called HOME (human oxytocin-mediated empathy). Among other things, that circuit uses dopamine, which is a reinforcement neurochemical. And dopamine helps us learn by giving us a little jolt every time something notable happens.

In other words, story can create lasting impacts because we remember better when we hear stories.

This is one of the most compelling attributes of storytelling. Go back to a time before computer storage. Go back to a time before photographs, books, and even the written word, and you will find stories, told verbally and handed down from generation to generation. Why? Because they were memorable. They lasted. A lesson taught in story was a lesson that could be recalled when it mattered.

How else I can help you:

  • Check out our YouTube channel with lots of free tutorials (and let me know what else you’d like covered)

  • Join our free community to level up your video skills and connect with other founders, marketers, and creators.

  • Get our YouTube & Video course, which has had over 4000 students

  • If you have a specific project in mind and would like to potentially work together, just hit reply

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